Wednesday, October 23, 2013

I wasn't surprised. Were you?

South Korea's largest tobacco company is in hot water over their ad campaign for the new This Africa cigarette. The campaign uses monkeys instead of people.

Unsurprisingly, people are pissed off and consider the ad racist and offensive.

Unsurprisingly, KT&G (the company in question) never thought the ad would be considered racist or offensive.

Unsurprisingly, KT&G even tried to blame foreigners for the "problems" with the ad campaign.

I would have been surprised if the company just said "Yes, we fucked up. Sorry." But I know better than to expect something like that. Why accept responsibility when you can pretend to do so while blaming foreigners.

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